{"id":809,"date":"2022-05-13T17:08:09","date_gmt":"2022-05-13T17:08:09","guid":{"rendered":"https:\/\/www.prudentialcal.com\/?p=809"},"modified":"2022-08-18T12:07:02","modified_gmt":"2022-08-18T12:07:02","slug":"entrepreneurs-guide-to-accounting-and-finance","status":"publish","type":"post","link":"https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/","title":{"rendered":"<strong>Entrepreneur's Guide to Accounting and Finance<\/strong>"},"content":{"rendered":"\n<p>Small business owners spend over one hundred hours every year working on their taxes alone. For businesses that are run primarily by the proprietor, that\u2019s essentially like taking two weeks off every year just to pay money.&nbsp;<\/p>\n\n\n\n<p>Finance and <a href=\"https:\/\/onlinedegrees.und.edu\/blog\/forensic-accounting-career\/\">accounting skills<\/a> are difficult to master. Just because someone has a great idea for a business doesn\u2019t necessarily mean that they are natural to accounting as well. In this article, we examine ways that entrepreneurs can get the most out of the time they put into accounting and finance.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/#Good_Software_is_Key\" >Good Software is Key<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/#Learn_More_About_Data\" >Learn More About Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/#Consider_Furthering_Your_Education\" >Consider Furthering Your Education<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Good_Software_is_Key\"><\/span><strong>Good Software is Key<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No matter what your business needs, there is probably a software program out there that is designed to make the task more accurate and efficient. When it comes to making tech stack purchases, it\u2019s mostly a value proposition. Ask yourself \u201cWill I use this program? Will I understand it? Will it really help?\u201d&nbsp;<\/p>\n\n\n\n<p>When it comes to accounting and finance tech, the answers are yes, it depends, and absolutely.&nbsp;<\/p>\n\n\n\n<p>Buy smart. Find tech solutions that are sized to fit your business. Ask questions from the sales representatives. Believe it or not, they are incentivized to only bring in customers who are a good fit from their product as well (the software industry depends on recurring business over one-time sales) so you can usually trust them to steer you in the right direction.&nbsp;<\/p>\n\n\n\n<p>The right FinTec stack will be able to help with things like sales tax (for businesses with out-of-state or international sales this alone is huge) data implementation, billing, and more.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Learn_More_About_Data\"><\/span><strong>Learn More About Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/online.maryville.edu\/blog\/data-analytics-in-accounting\/\">Data implementation<\/a> is a key component of staying competitive in accounting. While public opinion seems to associate Big Data with big business, the fact is that anyone can use it to their advantage if they know what they are doing.&nbsp;<\/p>\n\n\n\n<p>Data can help you make informed investment decisions for your business. It can improve marketing, sales, and even day-to-day considerations like inventory management.&nbsp;<\/p>\n\n\n\n<p>It\u2019s not always easy. Advanced data usage usually requires a degree. However, for the business owner who wants to survive and thrive, it\u2019s an important tool to have on the belt.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_Furthering_Your_Education\"><\/span><strong>Consider Furthering Your Education<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many small business owners may be reluctant to take this step. It\u2019s not at all uncommon for the average small business owner to clock in sixty hours a week as it is. Throw in a few college classes, and little things like sleep and seeing your children may become elusive.&nbsp;<\/p>\n\n\n\n<p>There is no denying that taking classes on data or accounting takes time and money. However, both investments get paid in spades. The stress you get from the coursework is temporary. The benefits it has for your business, on the other hand, will last forever.&nbsp;<\/p>\n\n\n\n<p>A better understanding of data allows you to make informed decisions that impact every aspect of your business. More accounting knowledge, meanwhile, allows you to make the most of your tech, while also gaining autonomy on the financial aspects of your business. Every entrepreneur has heard the sad story of the small business that folds because the wrong person was hired to handle its finances.&nbsp;<\/p>\n\n\n\n<p>By gaining the ability to handle finances on your own, you make sure that this isn\u2019t your story.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small business owners spend over one hundred hours every year working on their taxes alone. For businesses that are run primarily by the proprietor, that\u2019s essentially like taking two weeks off every year just to pay money.&nbsp; Finance and accounting ...<\/p>\n","protected":false},"author":12,"featured_media":810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-and-finance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entrepreneur&#039;s Guide to Accounting and Finance - Prudential Cal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrepreneur&#039;s Guide to Accounting and Finance - Prudential Cal\" \/>\n<meta property=\"og:description\" content=\"Small business owners spend over one hundred hours every year working on their taxes alone. For businesses that are run primarily by the proprietor, that\u2019s essentially like taking two weeks off every year just to pay money.&nbsp; Finance and accounting ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/\" \/>\n<meta property=\"og:site_name\" content=\"Prudential Cal\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-13T17:08:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-18T12:07:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prudentialcal.com\/wp-content\/uploads\/2022\/05\/Entrepreneurs-Guide-to-Accounting-and-Finance.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1029\" \/>\n\t<meta property=\"og:image:height\" content=\"673\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Carlucci\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Carlucci\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/entrepreneurs-guide-to-accounting-and-finance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/entrepreneurs-guide-to-accounting-and-finance\\\/\"},\"author\":{\"name\":\"John Carlucci\",\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/#\\\/schema\\\/person\\\/0b9f4fbf4b67c0635e2b27385041d662\"},\"headline\":\"Entrepreneur's Guide to Accounting and Finance\",\"datePublished\":\"2022-05-13T17:08:09+00:00\",\"dateModified\":\"2022-08-18T12:07:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/entrepreneurs-guide-to-accounting-and-finance\\\/\"},\"wordCount\":561,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/entrepreneurs-guide-to-accounting-and-finance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.prudentialcal.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Entrepreneurs-Guide-to-Accounting-and-Finance.jpg\",\"articleSection\":[\"Business and Finance\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.prudentialcal.com\\\/entrepreneurs-guide-to-accounting-and-finance\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/entrepreneurs-guide-to-accounting-and-finance\\\/\",\"url\":\"https:\\\/\\\/www.prudentialcal.com\\\/entrepreneurs-guide-to-accounting-and-finance\\\/\",\"name\":\"Entrepreneur's Guide to Accounting and Finance - Prudential Cal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/entrepreneurs-guide-to-accounting-and-finance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/entrepreneurs-guide-to-accounting-and-finance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.prudentialcal.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Entrepreneurs-Guide-to-Accounting-and-Finance.jpg\",\"datePublished\":\"2022-05-13T17:08:09+00:00\",\"dateModified\":\"2022-08-18T12:07:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/entrepreneurs-guide-to-accounting-and-finance\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.prudentialcal.com\\\/entrepreneurs-guide-to-accounting-and-finance\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/entrepreneurs-guide-to-accounting-and-finance\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.prudentialcal.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Entrepreneurs-Guide-to-Accounting-and-Finance.jpg\",\"contentUrl\":\"https:\\\/\\\/www.prudentialcal.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Entrepreneurs-Guide-to-Accounting-and-Finance.jpg\",\"width\":1029,\"height\":673,\"caption\":\"Entrepreneur's Guide to Accounting and Finance\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/entrepreneurs-guide-to-accounting-and-finance\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.prudentialcal.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business and Finance\",\"item\":\"https:\\\/\\\/www.prudentialcal.com\\\/business-and-finance\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Entrepreneur's Guide to Accounting and Finance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/#website\",\"url\":\"https:\\\/\\\/www.prudentialcal.com\\\/\",\"name\":\"Prudential Cal\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.prudentialcal.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/#organization\",\"name\":\"Prudential Cal\",\"url\":\"https:\\\/\\\/www.prudentialcal.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.prudentialcal.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/logo-pc.png\",\"contentUrl\":\"https:\\\/\\\/www.prudentialcal.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/logo-pc.png\",\"width\":696,\"height\":194,\"caption\":\"Prudential Cal\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/#\\\/schema\\\/person\\\/0b9f4fbf4b67c0635e2b27385041d662\",\"name\":\"John Carlucci\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.prudentialcal.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/image-1-1-1-150x150.jpg\",\"url\":\"https:\\\/\\\/www.prudentialcal.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/image-1-1-1-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/www.prudentialcal.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/image-1-1-1-150x150.jpg\",\"caption\":\"John Carlucci\"},\"description\":\"John has worked alongside Real Estate Giants across USA and Canada for decades. Since he started Prudentialcal, he has been actively rendering service as business adviser to many companies in the real estate industry. He formed Prudentialcal in hopes of providing the most reliable stories and information there is in the vast industry of real estate.\",\"url\":\"https:\\\/\\\/www.prudentialcal.com\\\/author\\\/john-carlucci\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Entrepreneur's Guide to Accounting and Finance - Prudential Cal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/","og_locale":"en_US","og_type":"article","og_title":"Entrepreneur's Guide to Accounting and Finance - Prudential Cal","og_description":"Small business owners spend over one hundred hours every year working on their taxes alone. For businesses that are run primarily by the proprietor, that\u2019s essentially like taking two weeks off every year just to pay money.&nbsp; Finance and accounting ...","og_url":"https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/","og_site_name":"Prudential Cal","article_published_time":"2022-05-13T17:08:09+00:00","article_modified_time":"2022-08-18T12:07:02+00:00","og_image":[{"width":1029,"height":673,"url":"https:\/\/www.prudentialcal.com\/wp-content\/uploads\/2022\/05\/Entrepreneurs-Guide-to-Accounting-and-Finance.jpg","type":"image\/jpeg"}],"author":"John Carlucci","twitter_card":"summary_large_image","twitter_misc":{"Written by":"John Carlucci","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/#article","isPartOf":{"@id":"https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/"},"author":{"name":"John Carlucci","@id":"https:\/\/www.prudentialcal.com\/#\/schema\/person\/0b9f4fbf4b67c0635e2b27385041d662"},"headline":"Entrepreneur's Guide to Accounting and Finance","datePublished":"2022-05-13T17:08:09+00:00","dateModified":"2022-08-18T12:07:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/"},"wordCount":561,"commentCount":0,"publisher":{"@id":"https:\/\/www.prudentialcal.com\/#organization"},"image":{"@id":"https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prudentialcal.com\/wp-content\/uploads\/2022\/05\/Entrepreneurs-Guide-to-Accounting-and-Finance.jpg","articleSection":["Business and Finance"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/","url":"https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/","name":"Entrepreneur's Guide to Accounting and Finance - Prudential Cal","isPartOf":{"@id":"https:\/\/www.prudentialcal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/#primaryimage"},"image":{"@id":"https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prudentialcal.com\/wp-content\/uploads\/2022\/05\/Entrepreneurs-Guide-to-Accounting-and-Finance.jpg","datePublished":"2022-05-13T17:08:09+00:00","dateModified":"2022-08-18T12:07:02+00:00","breadcrumb":{"@id":"https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/#primaryimage","url":"https:\/\/www.prudentialcal.com\/wp-content\/uploads\/2022\/05\/Entrepreneurs-Guide-to-Accounting-and-Finance.jpg","contentUrl":"https:\/\/www.prudentialcal.com\/wp-content\/uploads\/2022\/05\/Entrepreneurs-Guide-to-Accounting-and-Finance.jpg","width":1029,"height":673,"caption":"Entrepreneur's Guide to Accounting and Finance"},{"@type":"BreadcrumbList","@id":"https:\/\/www.prudentialcal.com\/entrepreneurs-guide-to-accounting-and-finance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.prudentialcal.com\/"},{"@type":"ListItem","position":2,"name":"Business and Finance","item":"https:\/\/www.prudentialcal.com\/business-and-finance\/"},{"@type":"ListItem","position":3,"name":"Entrepreneur's Guide to Accounting and Finance"}]},{"@type":"WebSite","@id":"https:\/\/www.prudentialcal.com\/#website","url":"https:\/\/www.prudentialcal.com\/","name":"Prudential Cal","description":"","publisher":{"@id":"https:\/\/www.prudentialcal.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prudentialcal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.prudentialcal.com\/#organization","name":"Prudential Cal","url":"https:\/\/www.prudentialcal.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prudentialcal.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.prudentialcal.com\/wp-content\/uploads\/2021\/04\/logo-pc.png","contentUrl":"https:\/\/www.prudentialcal.com\/wp-content\/uploads\/2021\/04\/logo-pc.png","width":696,"height":194,"caption":"Prudential Cal"},"image":{"@id":"https:\/\/www.prudentialcal.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.prudentialcal.com\/#\/schema\/person\/0b9f4fbf4b67c0635e2b27385041d662","name":"John Carlucci","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prudentialcal.com\/wp-content\/uploads\/2021\/04\/image-1-1-1-150x150.jpg","url":"https:\/\/www.prudentialcal.com\/wp-content\/uploads\/2021\/04\/image-1-1-1-150x150.jpg","contentUrl":"https:\/\/www.prudentialcal.com\/wp-content\/uploads\/2021\/04\/image-1-1-1-150x150.jpg","caption":"John Carlucci"},"description":"John has worked alongside Real Estate Giants across USA and Canada for decades. Since he started Prudentialcal, he has been actively rendering service as business adviser to many companies in the real estate industry. He formed Prudentialcal in hopes of providing the most reliable stories and information there is in the vast industry of real estate.","url":"https:\/\/www.prudentialcal.com\/author\/john-carlucci\/"}]}},"_links":{"self":[{"href":"https:\/\/www.prudentialcal.com\/wp-json\/wp\/v2\/posts\/809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prudentialcal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prudentialcal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prudentialcal.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prudentialcal.com\/wp-json\/wp\/v2\/comments?post=809"}],"version-history":[{"count":0,"href":"https:\/\/www.prudentialcal.com\/wp-json\/wp\/v2\/posts\/809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prudentialcal.com\/wp-json\/wp\/v2\/media\/810"}],"wp:attachment":[{"href":"https:\/\/www.prudentialcal.com\/wp-json\/wp\/v2\/media?parent=809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prudentialcal.com\/wp-json\/wp\/v2\/categories?post=809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prudentialcal.com\/wp-json\/wp\/v2\/tags?post=809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}